Month: December 2000

Felt refreshes its brand, launches new dealer education platform

RANCHO SANTA MARGARITA, Calif. (BRAIN) — Felt Bicycles has rebranded, with a new logo, new corporate colors, and a new website. The company, which was acquired by Rossignol Group early last year, also has a new dealer education platform, developed with Myagi.  “We’re thrilled to be taking the Felt brand in an exciting new direction, one …

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It's not them, it's us: Amer's CEO confirms he's thinking of dumping its cycling brands

HELSINKI (BRAIN) — Amer Sports CEO Heikki Takala made clear Thursday that the company is considering selling off both its cycling brands, Mavic and Enve. In the most gentle but firm way, Takala said there might be a better owner out there, somewhere, for the brands, both of which he called “iconic.” “We are not …

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Haro promotes Strawn to sales VP, reorganizes product management roles

VISTA, Calif. (BRAIN) — Haro Bicycle Corp. has announced organizational changes in sales and product management — promoting its sales director and bringing aboard new product managers for its BMX and lifestyle bike lines. Rickey Strawn, Haro’s director of sales the past four years, has been promoted to vice president of sales. In a release, …

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NPD: Big-wheel MTBs rolling over other fat tire categories in stores

E-bikes and disc road bikes also driving sales, contributing to 3% growth in IBD revenue. BOULDER, Colo. (BRAIN) — Retail sales of 29-inch mountain bikes grew $36 million in the 12 months ending in June, taking dollar share from 27.5-inch bikes, according to The NPD Group. Twenty-niners now account for 41 percent of dollars sold …

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Amer places Mavic 'under review' as it updates its strategy

HELSINKI (BRAIN) — Amer Sports says its Mavic cycling business is “under review” as Amer updates its strategy and looks to focus its portfolio of brands, which includes Salomon, Arc’teryx, Peak Performance, Atomic, Mavic, Enve, Suunto, Wilson and Precor. It was not clear whether Amer’s other cycling brand, Enve, is also under review. Mavic has been an …

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