Month: January 2000

Intense Cycles launches consumer-direct sales, reduces retail prices to vie with D2C brands

Company will connect online customers to dealers via service contracts rather than in-store fulfillment. 'The important thing is getting that customer into the store,' CEO says. TEMECULA, Calif. (BRAIN) — Intense Cycles on Monday launched a consumer-direct online sales program and new lower pricing aimed at helping the brand and its dealers better compete with …

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Specialized Foundation hopes to donate 1,000 bike to Boys and Girls Club chapters this month

MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation is offering a one-for-one donation program on all kid’s bikes sales this month. For every Specialized Riprock, Hotrock, or Hotwalk purchased in the U.S. from Dec. 1-25, the foundation will donate a bike to Northern California Boys and Girls Club chapters affected by the recent fire disaster in the …

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Fox Factory buys majority share in Tuscany Motor Company

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holdings, parent company of the Fox bicycle suspension brands, as well as Race Face, Marzocchi and Easton Cycling, has acquired 80 percent of the shares of Flagship Inc., which does business as Tuscany Motor Company. Tuscany sells aftermarket packages for trucks, including modified Ford trucks repackaged as Tonka and …

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March Northwest takes ownership of IMBA's Instructor Certification Program

BOULDER, Colo. (BRAIN) — March Northwest, a company led by racer and coach Shaums March, will become the owner, operator and official provider of the International Mountain Bicycling Association’s Instructor Certification Program, starting in January. March has been IMBA’s lead instructor trainer and curriculum developer since IMBA purchased the rights to his International Mountain Bike Instructor …

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Velo Capital Partners spin-off launches 'world's safest bike,' offers technology to OE market

LYON, France (BRAIN) — Vélo Capital Partners, an investment group that has been studying the international bike market for several years, is launching a company, called véliSo, offering several technologies that combined would produce what the company calls “the world’s safest bicycle.” The technologies include electronic anti-lock braking, a 360-degree warning system, automatic emergency braking, and …

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For bike brands wanting to offer 'click-and-collect,' BikeExchange is now licensing its Marketplacer platform

LAKE FOREST, Calif. (BRAIN) — BikeExchange is offering monthly licenses for its marketplace software, for bike brands that want to sell bikes online to be delivered via their brick-and-mortar dealers — also called “click-and-collect.”  BikeExchange began working with IBDs in Australia about 10 years ago, and later began partnering with companies to bring the technology …

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