Month: November 1999

Club Ride launches program to support NICA

BERKELEY, Calif. (BRAIN) — The National Interscholastic Cycling Association has reached a new agreement with Club Ride, the Idaho-based apparel brand. “We are honored that Club Ride has joined NICA’s Corporate Booster Club and will be contributing a portion of revenue generated from the sale of their excellent clothing,” said Austin McInerny, NICA’s president. “By doing …

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Be counted in the 2018 Industry Directory

LAGUNA HILLS, Calif. (BRAIN) – Bicycle Retailer & Industry News and PeopleForBikes are collecting new listings and updates for the 2018 Industry Directory. The Industry Directory is the most complete listing of more than 2,500 North American organizations serving the bicycle industry and its retailers. It will be available in digital format only and emailed to BRAIN digital subscribers in January. …

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Cervelo wins Lava magazine bike count at Kona Ironman

Canyon makes the biggest gains in the annual bike count. KONA, Hawaii (BRAIN) — Lava magazine editors and assistants once again counted bike brands used at the Ironman World Championships triathlon, held Saturday here. The magazine also counted shoes, wetsuits, helmets, saddles, aerobars, hydration system and even oversized derailleur pulleys as a way of assessing …

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WTC sells VeloNews and Triathlete to previous owner Felix Magowan and partners

BOULDER, Colo. (BRAIN) — The World Triathlon Corporation has sold VeloNews, along with Triathlete and other media titles, to Pocket Outdoor Media, a company founded by Felix Magowan, a previous owner of VeloNews. The sale was finalized late Thursday. Two others joined Magowan in the purchase. Greg Thomas, a former executive at VeloNews and currently chief …

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Atomik Carbon starts cycling events division, plans Florida bikepacking trip

TAMPA, Fla. (BRAIN) —Atomik Carbon, a manufacturer of carbon wheels and components, has launched an experiential cycling events division and is kicking things off with a two-day bikepacking weekend in Florida. The Rocks, Roads and Reggae Florida weekend, Dec. 2-3, will take riders on a 100-mile tour of Northern Florida’s most scenic country roads and gravel routes. …

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