Month: May 1999

Generation change at SRAM as Mercuri and Shupe transition to new roles

CHICAGO (BRAIN) — Mike Mercuri and Jeff Shupe — two of SRAM’s six co-founders — are transitioning into new roles at the component brand. Both are celebrating 30 years with the brand this year. Mercuri (better known as “Merc”) is stepping down from his full time executive vice president role June 1. He was elected to …

Generation change at SRAM as Mercuri and Shupe transition to new roles Read More »

Colorado's Crested Butte/Gunnison Valley uses mobile app to promote trail network

GUNNISON, Colo. (BRAIN) — The Gunnison-Crested Butte Tourism Association is using a mobile app to promote its vast trail network and encourage mountain bikers to try out all 750 miles of trails in the area. The CBG Trails App by GoMaps tracks and records rides in the Trailquest competition. Each unique mile of trail ridden will add …

Colorado's Crested Butte/Gunnison Valley uses mobile app to promote trail network Read More »

Purple Heart vets to ride TerraTrikes during Washington DC's Memorial Day parade

WASHINGTON, D.C. (BRAIN) — At Monday’s Memorial Day Parade here, two Purple Heart veterans will help lead the Purple Heart Foundation float on recumbent tricycles provided by TerraTrike. TerraTrike, which said it is the largest producer of recumbent tricycles and tricycle accessories in North America, is working with the Purple Heart Foundation. “It’s a great honor …

Purple Heart vets to ride TerraTrikes during Washington DC's Memorial Day parade Read More »

Pinarello hires Alberto Fonte as sales director

TREVISO, Italy (BRAIN) — Pinarello has hired Alberto Fonte as its new sales director. Fonte comes to Pinarello from the Selle Royal Group, where he was the brand director for Fizik. “I’m really pleased to welcome Alberto to the great family of Cicli Pinarello. In recent years Alberto has gained great experience in the cycling industry, distinguishing himself by …

Pinarello hires Alberto Fonte as sales director Read More »

UCI to launch Urban Cycling World Championships

AIGLE, Switzerland (BRAIN) — The inaugural UCI Urban Cycling World Championships will be held in November in Chengdu, China. The event will include Mountain Bike Eliminator (XCE), Trials and BMX Freestyle Park competitions. “The world’s best specialists in the three disciplines will vie for the iconic rainbow jersey and the title of UCI World Champion,” the organization said. …

UCI to launch Urban Cycling World Championships Read More »