Month: March 1999

Long lead times, lack of data present challenges in supply chain

MONTEREY, Calif. (BRAIN) — No matter what the intended panel topics were on the first day of the Bicycle Leadership Conference, the discussion seemed to come back – inevitably – to retail and how brands are selling their products in an evolving retail environment. Even during an afternoon session on supply vs. demand, speakers skirted …

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Boulbol and Sims form new PR agency, Simbol. First client: Wolf Tooth

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company’s first client is Wolf Tooth Components. Sims was an executive at Specialized, Alpinestars and Scott USA. Boulbol has been a freelance journalist, a consumer brand manager for Bontrager and a copy writer at Specialized.  …

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The Bike Cooperative adds MC2 brands to supplier list

MC2 brands include Bont shoes, Astute saddles and Race One accessories. MANCHESTER, N.H. (BRAIN) — The MC² Sports Specialists, an importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op’s newest supplier partner. Effective immediately, member retailers of The Bike Cooperative will earn rebates on purchases of …

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Innovation, inspiration and more at this year’s Sea Otter Classic

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter. Whether you’ve been coming to the Subaru Sea Otter Classic powered by SRAM since its inception in 1991 or this is your …

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Mike Ferrentino joins Uncommon Communications

EAGLE, Colo. (BRAIN) — Mike Ferrentino has joined Uncommon Communications, a Colorado-based public relations and marketing strategy company. Ferrentino is the former marketing head of Santa Cruz Bicycles and longtime contributing editor for Bike magazine. “Mike is a generational talent as both a writer and editor,” said Uncommon’s Mike McCormack, “His layered perspective of the larger themes …

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Sena hires Chris Clarke to lead new cycling division

Company introducing new smart helmet at Sea Otter. IRVINE, Calif. (BRAIN) — Sena, which is preparing to release a Bluetooth-integrated cycling helmet, has hired bike industry veteran Chris Clark to lead its new cycling division. The company has previously offered Bluetooth-connected products in the motorsports, action sports, and outdoor activities market. Clarke has worked for Oakley …

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Canyon USA joins non-profit groups

CARLSBAD, Calif. (BRAIN) — Canyon USA has joined industry organizations PeopleForBikes, the International Mountain Bicycling Association and the Bicycle Product Suppliers Association, the company announced Tuesday. “Entering the U.S. is a big step for Canyon and we are proud to become part of this incredibly diverse and progressive riding community,” said Canyon USA president Blair Clark. …

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