Month: September 1998

Latest Verde podcast discusses the Outdoor REC Act

BOULDER, Colo. (BRAIN) — This week’s edition of Verde Brand Communications’ “Take Me Outdoors” podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry. Colorado’s outdoor recreation director, Luis Benitez, joined the podcast to discuss the Act. …

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Sparky's Distribution hires new reps for Subrosa and Shadow sales

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky’s Distribution.  Lee said, “As a longtime Florida …

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E-bike executives meeting Thursday to review strategies to boost future of e-bike market

SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017. PeopleForBikes and the Bicycle Product Suppliers Association are sponsoring what they call the 2016 E-Bike Summit. …

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Sweet Protection signs Verde for PR and brand communications

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record. Sweet has sold its line of paddle sports helmets, apparel and accessories in the U.S. since 2000, and also brought its snow products over two seasons ago. But just this …

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BTI named exclusive US importer and distributor of Columbus carbon forks

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing. The Santa Fe-based distributor announced the agreement with Columbus Tubing as it steps away from its role as exclusive distributor for Cinelli bikes and frames. Cinelli and Columbus Tubing are each divisions …

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