BOULDER, Colo. (BRAIN) — This week’s edition of Verde Brand Communications’ “Take Me Outdoors” podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry. Colorado’s outdoor recreation director, Luis Benitez, joined the podcast to discuss the Act. …
Latest Verde podcast discusses the Outdoor REC Act Read More »
LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky’s Distribution. Lee said, “As a longtime Florida …
Sparky's Distribution hires new reps for Subrosa and Shadow sales Read More »
SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017. PeopleForBikes and the Bicycle Product Suppliers Association are sponsoring what they call the 2016 E-Bike Summit. …
E-bike executives meeting Thursday to review strategies to boost future of e-bike market Read More »
PeopleForBikes says global tariff reductions on bicycles and components are unlikely to be enacted soon. BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled. For the past two years, the United States and 16 other World Trade Organization countries have been …
Environmental Goods Agreement negotiations stall Read More »
TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record. Sweet has sold its line of paddle sports helmets, apparel and accessories in the U.S. since 2000, and also brought its snow products over two seasons ago. But just this …
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SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing. The Santa Fe-based distributor announced the agreement with Columbus Tubing as it steps away from its role as exclusive distributor for Cinelli bikes and frames. Cinelli and Columbus Tubing are each divisions …
BTI named exclusive US importer and distributor of Columbus carbon forks Read More »
UPDATED. Company plans to open concept stores in prestigious capital cities. GREENWICH, Conn. (BRAIN) — Italy’s Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not …
Pinarello sold to private equity firm involving LVMH Read More »
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women’s Internship Program again in the summer of 2017. The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills. “This internship is designed to further the careers of talented women who have the desire to advance specialty retail …
CHICAGO (BRAIN) — Abus Mobile Security Inc. has hired Oris Intel to monitor its minimum advertised pricing policy for its line of locks and helmets. Abus first implemented a MAP policy in 2011 and updated it last year. “As Abus continues to grow in the United States, the need for a more effective monitoring solution has …
SANTA CRUZ, Calif. (BRAIN) — Suspension brand X-Fusion has launched a return policy whereby consumers can return the company’s products within a 30-day trial period for a full refund. “The goal of the program is to get more riders to experience the quality and performance of X-Fusion suspension products,” said X-Fusion marketing manager Clarke Dolton. …