Month: March 1998

Time Sport USA operations moved to Rossignol Group USA

PARK CITY, Utah (BRAIN) — All management of Time Sport USA has been moved to the Rossignol Group’s North American headquarters here, the company announced Tuesday. Rossignol’s parent company, Mont Blanc Sports Group Holding Sarl, acquired Time late last year.  “Time Sport is a brand steeped in innovation and competitive excellence – much like the iconic …

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Portland debuts bike share with 1,000 smartbikes (we'll explain)

PORTLAND, Ore. (BRAIN) — A ceremonial unlocking of the first Biketown bike and inaugural ride across Tilikum Crossing took place Tuesday at the launch of Portland, Oregon’s bike share. Biketown offers 1,000 bikes across 100 stations, and is claimed to be the nation’s largest smartbike program. What does that mean? “It allows people to park …

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Zwift and Team Dimension Data promotion aims to donate 5,000 Buffalo Bikes to South African villages

BERNE, Switzerland (BRAIN) — Zwift, the online indoor riding platform, is working with the Team Dimension Data pro road cycling squad on a promotion intended to send 5,000 Buffalo Bikes to villages in South Africa. Zwift and Dimension Data, which is competing in the Tour de France this month, are working with Qhubeka, a World Bicycle …

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Moab Outerbike to include the Hen House, featuring women's products

MOAB, Utah (BRAIN) — This fall’s Outerbike demo event in Moab will include the Hen House, which organizers describe as “a branded environment where a collection of women specific products are showcased in one common female friendly environment.” LUNA and Continental Tires have already joined us as supporting sponsors, however Hen House organizers are still seeking …

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Orbea to forgo Eurobike in favor of dealer events

MALLABIA, Spain (BRAIN) — Orbea said it is skipping this year’s Eurobike show, and will instead conduct several events with its European dealers and distributors. The company calls its new approach “Closer to You.” “At the request of Orbea fans everywhere, we have decided to de-emphasize participation in general programs that don’t directly support our staff, customers, …

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Epic International bringing Australian bike storage system to US market

CINCINNATI (BRAIN) — Steadyrack of Perth Australia has named Epic International as its U.S. retail sales and marketing agent for its Steadyrack bike storage products. Epic International, based in Cincinnati will coordinate Steadyrack’s customer service, warehousing, retail-specific marketing, and sales to big box and specialty retail customers. Steadyrack is a wall-mount storage system with a …

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BRAIN sponsors OIWC awards; nominations due July 29

BOULDER, Colo. (BRAIN) — Bicycle Retailer & Industry News will sponsor the leadership awards being given out by the Outdoor Industries Women’s Coalition. Nominations are being accepted now through July 29 for the OIWC’s 2016 Bicycle Leadership Awards. These awards, which include the Pioneering Woman Award and the First Ascent Award, were established by OIWC to …

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Utah's senators introduce bill that would make it easier to mountain bike in Wilderness Areas

WASHINGTON (BRAIN) — Utah’s Sens. Mike Lee and Orrin Hatch are supporting a bill that would allow local land managers to decide whether to allow and how to manage mountain biking in federally designated wilderness areas, something that some mountain bikers have been advocating.  The Human-Powered Travel in Wilderness Areas Act, introduced by Lee, also would allow …

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