Month: October 1997

Yeti Cycles adds Janette Sherman as marketing manager

GOLDEN, Colo. (BRAIN) —  Yeti Cycles has hired Janette Sherman to serve as its marketing manager. The company said Sherman’s role includes ensuring the overall Yeti brand experience is seamless, consistent and high caliber through all channels. Sherman will also work with the Yeti marketing team to maximize marketing efforts through the demo and Yeti race …

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Giant files an appeal to overturn a $3.5 million award to a Florida dealer

TAMPA, Fla. (BRAIN) — Giant Bicycles officially filed an appeal of a jury’s decision to award a Florida retailer $3.25 million over allegations of fraud. In a two-page notice filed Friday, Giant’s attorneys will argue that the appeals court should overturn the jury’s verdict. The case, now before the Eleventh Circuit Court of Appeals in …

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Infinit working with U.S. Masters Swimming

The nutrition brand will offers special formulas for adult swimmers. CINNCINNATI (BRAIN) — Infinit Nutrition and U.S. Masters Swimming have announced an agreement that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of masters swimmers. “Our relationship developed organically after designing some swim-specific custom blends for a product review,” …

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