Month: March 1997

Specialized Foundation's ADHD campaign featured on the Today show

MORGAN HILL, Calif. (BRAIN) — Specialized founder Mike Sinyard was featured in a recent segment on NBC’s Today show, which reported on programs designed to help kids with ADHD by prescribing bike riding, rather than medications. The three-minute segment (below) aired nationally on Oct. 18 and featured a program being run at a junior high …

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Park Tool launches new website with focus on education

ST. PAUL, Minn. (BRAIN) — Park Tool’s redesigned website, www.parktool.com, has expanded product information with an increased educational section focused on helping professional and home mechanics diagnose and repair bicycles. The site was built by Clockwork Active Media of Minneapolis. “Our old site served us well for a long time, but over those years we’ve …

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Proposed legislation would require Commerce Department to track jobs in outdoor recreation

WASHINGTON (BRAIN) — Two U.S. senators from states known for their outdoor recreational industry are introducing legislation that would require the Commerce Department’s Bureau of Economic Analysis to specifically track jobs in that industry. The Outdoor Industry Association says that tracking those jobs could have implications for future national recreation policies. Sens. Jeanne Shaheen (D-NH) and …

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FE Sports to distribute Recon Jet in Australia and New Zealand

BRISBANE, Australia (BRAIN) — Recon Instruments’ Recon Jet smart sunglasses will be distributed in Australia and New Zealand by FE Sports. FE Sports will also showcase Recon Jet at the Noosa Triathlon Multi Sport Festival in Queensland, Australia, this weekend. “Australia is a hugely important market for us,” said Tom Fowler, head of sales and marketing …

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