Month: December 1996

RedWhite Apparel opens distributors in South Korea and Japan

SINGAPORE (BRAIN) — RedWhite Apparel, a Singapore cycling clothing brand that specializes in gear for ultra-long distance rides, has appointed new distributors in South Korea and Japan.  The brand’s new South Korean distributor is CobbleSports who will be running online sales for South Korea as well as handling distribution to independent retailers within the country. …

RedWhite Apparel opens distributors in South Korea and Japan Read More »

MIPS now used by 40+ brands, another 14 adding the technology for next season

FRIEDRICHSHAFEN, Germany (BRAIN) — Just over a year ago at Eurobike, Bell Helmets announced an investment in the Stockholm-based company behind the MIPS system, which is said to protect the head from rotational forces on impact. At the time, MIPS was used by just a handful of bike brands, and mostly in enduro-style helmets. A year …

MIPS now used by 40+ brands, another 14 adding the technology for next season Read More »

BRG takes stake in MIPS, will use helmet technology

FRIEDRICHSHAFEN, Germany (BRAIN) — BRG Sports has made a minority investment in the Swedish company that developed the MIPS helmet technology, which is used by several helmet brands including POC and Scott Sports. At Eurobike, BRG will introduce several helmets with MIPS technology under the Giro and Bell brands. MIPS stands for Multi-directional Impact Protection …

BRG takes stake in MIPS, will use helmet technology Read More »

WFSGI finalizes wheel testing proposal, addresses other industry issues

FRIEDRICHSHAFEN, Germany (BRAIN) — The World Federation of the Sporting Goods Industry announced at Eurobike this week that new wheel testing procedures have been finalized and will be presented to the Union Cyclist Internationale (UCI) Equipment Commission in October. If the UCI approves the new test procedure, a self-certification test would be take effect January …

WFSGI finalizes wheel testing proposal, addresses other industry issues Read More »

Santa Cruz takes over its own distribution in Germany and Austria

FRIEDRICHSHAFEN, Germany (BRAIN) — Santa Cruz Bicycles, which was purchased by Pon Holdings earlier this summer, has taken over its distribution in the Germany and Austria markets, the company announced this week. Santa Cruz also will distribute its Santa Cruz and Juliana brands to the Czech Republic, Slovakia and the Benelux countries effective Sept. 1. …

Santa Cruz takes over its own distribution in Germany and Austria Read More »