Month: October 1996

Pearl Izumi makes year-round agreement with USA Pro Challenge race

DENVER (BRAIN) — Colorado’s pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race’s year-round official merchandise retail partner. Pearl Izumi had previously provided the race’s leaders jerseys as well as commemorative jerseys sold during the race. “Pearl Izumi has been …

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Surly revamps sales policies

SNOWBASIN, Utah (BRAIN) — Dubbing this the “Year of the Stocking Dealer,” Surly Bikes has overhauled its sales program in an effort to recognize local bike shops for their role in building the QBP-owned brand.  Rather than base discounts on the number of frames or bikes ordered, incentives are now tied to tiered dollar amounts …

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Jeff Lenosky to perform at EORA's Killington trade show

ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26. Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort’s Snow Shed Lodge and & Rams Head.  More information at www.eora.org.  

Interbike announces second round of award nominees

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the second round of categories and nominees for the 2015 Interbike Awards, including Advocacy and Triathlon designations. The first round of nominees was announced last month. PeopleForBikes is again handling the advocacy award nominations, which include the Next Generation Award, PlacesForBikes Award and the Leadership Award …

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