MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency’s public and media relations team. Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients. “Kevin brings a great blend of agency and media …
BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out. The Green Lane Project is a program of PeopleForBikes. Since its launch in 2012, the Green Lane Project has helped dozens of U.S. cities build the lanes, which …
Green Lane Project surveys city staffers regarding protected lanes Read More »
DENVER (BRAIN) — Colorado’s pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race’s year-round official merchandise retail partner. Pearl Izumi had previously provided the race’s leaders jerseys as well as commemorative jerseys sold during the race. “Pearl Izumi has been …
Pearl Izumi makes year-round agreement with USA Pro Challenge race Read More »
WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue. “Chinea has increased sales in the western region and we are pleased to offer him the position of national sales manager,” said Steven Harad, the CEO of Blue …
Blue Bicycles promotes Orli Chinea to national sales manager Read More »
ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search. The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016. “We have been doing everything we …
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SNOWBASIN, Utah (BRAIN) — Dubbing this the “Year of the Stocking Dealer,” Surly Bikes has overhauled its sales program in an effort to recognize local bike shops for their role in building the QBP-owned brand. Rather than base discounts on the number of frames or bikes ordered, incentives are now tied to tiered dollar amounts …
ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26. Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort’s Snow Shed Lodge and & Rams Head. More information at www.eora.org.
BOULDER, Colo. (BRAIN) — The Outdoor Industries Women’s Coalition has created a People and Culture Department, designed to drive creativity and business sustainability in member companies through happier, more diverse, and inclusive workplaces. “I’m proud of the steps we’ve taken and the progress OIWC has made for the industry, and I know that the addition of …
DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program. On Thursday, Rapha will open the Rapha Pop-up Cycle Club in Denver at 2601 Larimer Street. The pop-up is a retail space stocked with the latest Rapha products, and serving Boxcar Coffee Roasters. The pop-up will also …
Rapha's first traveling Pop-Up Cycle Club debuts in Denver Read More »
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the second round of categories and nominees for the 2015 Interbike Awards, including Advocacy and Triathlon designations. The first round of nominees was announced last month. PeopleForBikes is again handling the advocacy award nominations, which include the Next Generation Award, PlacesForBikes Award and the Leadership Award …
Interbike announces second round of award nominees Read More »