Month: September 1996

SwiftCarbon to begin US distribution, hires Backbone for PR

RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada. Swift USA has hired Backbone Media to manage its public relations and strategic communications. SwiftCarbon had previously announced plans …

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Nevada company suing Wahoo for alleged patent infringement on KICKR trainer

RENO, Nev. (BRAIN) — A Nevada-based company is suing Wahoo Fitness, Giant Bicycle and Foundation Fitness, alleging that the Wahoo KICKR stationary trainer infringes on its patent. The company, Powerbahn, is seeking at least $1 million in lost royalties and penalties from the three companies. Inventor Scott Radow developed and patented technology to simulate real-world resistance …

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Reynolds Cycling hires retired Olympic skier Billy Demong

SANDY, Utah (BRAIN) — Reynolds Cycling has hired recently retired Olympian Billy Demong as its marketing and sponsorship coordinator. Demong competed in the Nordic combined in five Olympic games, winning gold at the Vancouver games in 2010.  “I’m excited to segue from my athletic career right into my role at Reynolds,” said Demong, 35. “I see …

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Portland Design Works names Popper its Seattle brand ambassador

PORTLAND, Ore. (BRAIN) — Cycling accessories brand Portland Design Works has hired Ben Popper as its brand ambassador for Seattle. Popper will support the strategic growth of the PDW brand throughout the Seattle metro. His previous experience in the cycling industry includes working for Colnago USA, racing elite cyclocross with HRS/Rock Lobster and writing for …

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Bike brands and shops support musician's ride around Lake Superior

MINNEAPOLIS (BRAIN) — Several bike industry suppliers and retailers are supporting musician Ben Weaver’s planned 16-day ride around Lake Superior next month. Bag maker Banjo Brothers is one of the tour’s supporters. The company also supported a tour that Weaver did last fall with novelist Jonathan Miles. Other supporters this year include Salsa Cycles, Swrve, …

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