BOULDER, Colo. (BRAIN) — Active Interest Media, publisher of Backpacker, SKI, Skiing, Climbing and a host of other outdoor consumer magazines, has acquired the Outdoor Guide, a direct mail service, from Catalyst Communication. The terms of the sale weren’t disclosed. The Outdoor Guide is a custom catalog that promotes the products and services of ski …
NANTES, France (BRAIN) — Some 1,500 delegates from more than 160 countries are gathered in Nantes, France, this week to discuss the future of cycling. More than 200 speakers are set to speak over the next three days at the event, which has been around for more than 30 years and is presented as the …
SANTA MONICA, Calif. (BRAIN) — CycleHop has signed a long-term lease for a new space in Santa Monica, which will be the new home for local bike-share operations and serve as the company’s national headquarters. The company used to be located in Miami Beach, Florida. CycleHop also has hired Ron Durgin as the regional bike …
Bike share operator CycleHop moves to California; appoints regional manager Read More »
ASPEN, Colo. (BRAIN) — ZG Collective, a new distributor of outdoor, snow, cycling and active lifestyle brands, is introducing German helmet brand Melon Helmets to the North American market. Melon Helmets manufactures lightweight, fashionable urban helmets. The company has been awarded several international accolades including the 2013 Eurobike IF Award, the 2014 Swiss EMPA Test …
ZG Collective to distribute Germany’s Melon Helmets in U.S. Read More »
MOUNT PROSPECT, Ill. (BRAIN) — The National Sporting Goods Association found that consumer-reported retail sales of sporting goods equipment, athletic footwear and athletic apparel increased 2 percent in 2014. The NSGA published its 2015 edition of its Sporting Goods Market report this week. In the cycling category, Dustin Dobrin, director of research and information for …
Bike sales up in units, down in average value in 2014, says NSGA Read More »
LAGUNA HILLS, Calif. (BRAIN) — The June 1 issue of Bicycle Retailer & Industry News is hitting mailboxes and it includes a special report on executive pay at the industry’s largest public companies. Contributor Doug McClellan found that what the top earners make is very closely tied to a company’s earnings — often shifting up …
BRAIN’s June 1 issue includes report on executive pay Read More »
DERBY, Vt. (BRAIN) — Louis Garneau USA has named Eric Sakalowsky global marketing director. A cyclist and Nordic skier, Sakalowsky has more than 18 years of sales and marketing experience in the industry, most recently serving as director of sales and marketing for Todson, distributor of Topeak, OnGuard, Velox and MET brands. He joins the …
Louis Garneau hires Sakalowsky as global marketing director Read More »
Retailers can now buy directly from Sigma as well as through distributors. ST. CHARLES, Ill. (BRAIN) — Sigma USA has hired Chuck Sikora and Morgan Fluhrer to handle sales for the Midwest and South/Southeast, respectively, as the company transitions to selling direct to dealers. They join Brian McGarrahan, who handles sales for the Northeast/Mid-Atlantic. Sigma …
Sigma USA hires regional sales managers as it begins to sell direct to dealers Read More »
LONDON (BRAIN) — Indoor cycling software Zwift has partnered with professional road racer Evelyn “Evie” Stevens to inspire and encourage more women to ride. Stevens will host regularly scheduled women’s rides on Zwift’s virtual course. Stevens was an early adopter of Zwift and uses the game as part of her warm-up routine for events like …
Zwift teams with Evelyn Stevens to get more women on bikes Read More »
LÉVIS, Quebec (BRAIN) — Canadian distributor Lambert has added Wolf Tooth to its expanding product offerings. “We’re very excited about this new partnership,” said Patrick Giguère, product manager at Lambert. “There is an undeniable appeal to a single chainring setup. The major benefits are mechanical reliability gained from ditching the front derailleur and shifter, more …