Month: June 1996

Diamondback's new website focuses on the 'transformative effects of bicycles'

KENT, Wash. (BRAIN) — Diamondback’s new consumer website is focused on stories about people whose connection to bicycles can inspire and encourage others. In addition to information about the brand’s products, diamondback.com contains stories and information on the basics of health and fitness, bike maintenance and nutrition. “The site is designed to inspire as much as it is …

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BikeFlights launches ambassador program for bike shipping

PORTLAND, Ore. (BRAIN) — BikeFlights.com, which facilitates the shipping of bikes to events, announced a new athlete ambassador program at the Sea Otter Classic last week.  The company is aligned with several different individual athletes in teams in multiple discliplines. The athletes receive discounted bike shipping. “At BikeFlights.com, we help cyclists get their bikes to wherever they …

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Lawmakers introduce bill to reduce tariffs on some outdoor clothing

Updated WASHINGTON (BRAIN) — Two U.S. Senators have introduced legislation that would lower tariffs — currently as high as 30 percent — on some types of “recreational performance outerwear.” Some cycling rain gear might be included in the clothing items that would see a tariff reduction. Sen. Kelly Ayotte (R-NH) and Sen. Maria Cantwell (D-WA) …

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Orbea restructures manufacturing, bolsters European production

MALLABIA, Spain (BRAIN) — Following an in-depth system audit, Orbea has decided to cease manufacturing in Kunshan, China, at the end of June and expand its facility in Portugal. The company has bought an 86,000-square-foot facility in Portugal and is equipping it for “optimum functioning as a state-of-the art manufacture and assembly facility,” Orbea stated. …

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Giro launches Grinduro: a race that combines enduro and gravel grinding

QUINCY, Calif. (BRAIN) — Giro Sport Design is producing a new event this fall near its California headquarters. The Grinduro is a 60-mile competition on dirt and pavement with elements of gravel road racing and mountain bike enduro competitions. The winners will be determined based on performance over four relatively short timed sections within the course. …

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Wiggle launches new marketing campaign in UK and Australia

LONDON (BRAIN) — Wiggle, which bills itself as the U.K.’s largest online bike and tri-sports retailer, is planning a new multimillion-dollar marketing campaign aimed at increasing its penetration with cycling enthusiasts in the U.K. and Australia.  The “This Is How We Roll” campaign will include TV, print media and online elements and will feature a …

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