Some events to put on your calendar. WASHINGTON, D.C. (BRAIN) — National Bike Month kicks off Thursday, May 1. The League of American Bicyclists is the sponsor of National Bike Month, observed every May since 1956, and offers a list of resources to help promote and hold local events including posters, Web banners, social media …
CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group has bought Tri-Cycle Bicycle Rentals, which rents bikes at multisport events in the Northeast. ABG, the parent of Litespeed and Quintana Roo, has worked with Tri-Cycle in the past to provide it with QR rental bikes. ABG announced last month that it would provide QR rental bikes at Ironman …
American Bicycle Group buys Tri-Cycle Bicycle Rentals Read More »
CORTEZ, Colo. (BRAIN) — Outdoor industry veteran Kenny Ballard has joined Osprey Packs Inc. in the newly created role of chief operating officer. As COO, Ballard will head up Osprey’s operations, IT, purchasing, quality and returns, and human resources. “Osprey Packs is very excited to welcome Kenny to our company,” said CEO Tom Barney. “Filling …
FRYEBURG, Maine (BRAIN) — Downeast Bicycle Specialists has updated its website with a more flexible feature to produce retail price stickers. Downeast’s new retail ticket user interface allows retailers to set retail prices on the tickets one of three ways: by custom markups linked to user-defined wholesale cost ranges; by MSRP; or manually. Buyers will be …
Downeast website adds more flexible retail ticket feature Read More »
NEW YORK — A new study of retail consumer behavior finds the line is blurring between online and brick-and-mortar shopping and that “digital interactions” (including in-store smartphone research and at-home online research) influence 36 cents of every dollar spent in the retail store — and 50 cents of every dollar spent in specialty stores like …
New study: 'Digital is fundamental' to all retail Read More »
BOULDER, Colo. (BRAIN) — CycleFemme is working with bike share programs in New York City, the San Francisco Bay Area and Boulder, Colo., to provide bikes for participants in Gloabl Women’s Cycling Day, May 11. Bike share programs in those three areas are promoting self-led CycloFemme ride routes throughout their service areas. Additionally, Bay Area …
Mother's Day CycloFemme rides to offer free bike shares in three areas Read More »
CINNCINATI (BRAIN) — Infinit Nutrition is now sponsoring the 5-Hour Energy presented by Kenda Racing Team, a Continental-registered road cycling team. Infinit will provide its custom and pre-set products for the team’s training and racing. Infinit, founded in 2004, originally specialized in customized drink mixes, with varying formulas to suit the athlete and his or …
Infinit Nutrition sponsoring 5-Hour Energy/Kenda cycling team Read More »
BOULDER, Colo. (BRAIN) — Carbondale, Colo.,-based PR agency Backbone Media is now representing The Feed, a subscription energy food and nutrition coaching provider. “We are excited to partner with an agency that has the experience and expertise in the active lifestyle market to help our young company grow,” said Matt Johnson, co-founder and CEO of The …
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened retailer registration for its 2014 trade show, which will be held Sept. 10-12 in Las Vegas, preceded by the two-day OutDoor Demo in Boulder City, Nev. Qualified retailers can now register at Interbike.com. This year’s show, to be held at the Mandalay Bay Convention Center, is expected …
Interbike opens retailer registration for 2014 show Read More »
MADISON, Wis. (BRAIN) — PowerTap will now be offering a two-year warranty worldwide for all of its power meters, including its new GS line. This new warranty doubles the length of their previous one-year warranty in many countries, making it consistent worldwide. “We’ve worked hard to offer the lightest, most accurate and easiest-to-use power meter …
PowerTap extends warranty to two years on power meters Read More »