Month: January 1994

DirtBaggies adds reps in the West

IRVINE, CA (BRAIN) — DirtBaggies, a Southern California brand of bib shorts for mountain bikers, has added several independent sales reps and agencies in Oregon, Colorado, California, Hawaii, Arizona, New Mexico and Nevada.  Phillip Champoux, former proprietor of Cayuse Cycles in Portland, Oregon, is handling Oregon and Washington. He can be reached at (253) 973-0909 …

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High school racers to get anti-doping message

BERKELEY, CA (BRAIN) — Coaches, athletes and parents invovled with high school mountain bike racing will be educated on anti-doping through a program sponsored by the U.S. Anti-Doping Agency. The National Interscholastic Cycling Association is working with USADA’s TrueSport program, which encourages fair competition, making healthy choices, positive behaviors, and a focus on fun, beginning …

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Smith appoints Mallory Burda as endurance promotions manager

KETCHUM, ID (BRAIN) — Smith Optics has appointed Mallory Burda as the brand’s new  endurance promotions manager. In her new role, effective immediately, Burda will oversee the growth of eyewear and accessories among the cycling, triathlon and running divisions for the brand.   Burdaspent the past four years as the USA sports marketing specialist at Specialized. …

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