SUN VALLEY, ID (BRAIN) — Clothing brand Club Ride continues to grow, opening its 500th North American dealer recently, expanding to four new countries and adding a line of urban cycling clothes. “We think we are on the cusp of the next big cycling trend,” said Club Ride CEO Scott Montgomery. “The ’85-95 decade was …
GRENCHEN, Switzerland (BRAIN) — BMC Switzerland has promoted Matt Heitmann, the former BMC director of marketing in the U.S., to the new position of global director of marketing for the BMC Group, overseeing the BMC brand portfolio of BMC, Stromer, and Bergamont. Devin Riley is being promoted from BMC’s U.S. marketing manager to director of marketing in the U.S. …
LOS ANGELES, CA (BRAIN) — Cycling website RedKitePrayer.com has added two new members to its team. Wayne Thompson has taken the role of advertising sales director. Thompson is the former owner of Kind Bicycles and prior to that was an executive with Pacific Cycle. Thompson has already been instrumental in negotiating both renewals and new business said …
NORTH VANCOUVER, BC (BRAIN) — Canadian distributor Orange Sport Supply is celebrating its 15th year in business with a new website that launched Thursday. The new website is easier to navigate and features a business-to-business portal that includes Orange Sport Supply news, product and brand information. Consumers can use a dealer locator to find retailers …
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SAN JUAN CAPISTRANO, CA (BRAIN) — A dealer favorite presentation will be back at this year’s IBD Summit, with some added punch this time. The National Bicycle Dealers Association’s P2 dealer presentation examines key performance metrics from some of the country’s top shops. This year’s presentation of the P2 data is expected to delve …
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STOCKTON SPRINGS, ME (BRAIN) — The Light Electric Vehicle Association is working with organizers of DealerCamp to bring e-bikes to the event, which is being held July 25-27 in Park City, Utah. DealerCamp will feature the “LEVA E-Bike Charge,” an area of the show dedicated to light electric vehicles. “The key to educating the public …
BOULDER, CO (BRAIN) — Giant USA’s general manager, Elysa Walk, is a new member of the Outdoor Industries Women’s Coalition Board of Directors, the OIWC announced Wednesday. Walk joins the board for a two-year term along with Audrey Hicks, the CFO of Outdoor Research. The OIWC is a national nonprofit professional and educational organization dedicated …
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TORONTO, Ontario (BRAIN) — Cervélo co-founder Phil White is taking a larger role within the Pon Bicycle Group, the bike division of Pon Holdings, which bought Cervélo a little over a year ago. White, who has been CEO of Cervélo, has been named chairman of Cervélo and Innovation Officer for the Pon Bicycle Group, which includes Cervélo, Gazelle …
ALMERE, Netherlands/TORONTO, Canada (BRAIN) Feb 17, 1:00 MT—Pon Holdings announced today that it has finalized negotiations that began in December to acquire Cervélo Cycles. “Cervélo is a unique brand that we are very pleased to bring into Pon Bicycle Group (PBG). The Canadia- based company’s state of the art technology and passion for pushing the …
NEWBURY PARK, CA (BRAIN) — Giant USA has worked with SmartEtailing to create a “Where To Buy” retailer referral program that is now live on the bike company’s website. The site now has bright blue “Where To Buy” buttons displayed next to each bike model on the site. Clicking on the button opens a map showing …