WHISTLER, BC (BRAIN) — Rocky Mountain Bicycles is working with a new creative agency to develop a new website and hone its brand positioning. The bike company said it chose Origin Design + Communications in part because the agency shared its connections to Whistler and to Montreal. The bilingual marketing, creative and communications firm specializes in …
Rocky Mountain works with agency on new 'brand blueprint' Read More »
AIGLE, Switzerland (BRAIN) — Ever wanted to work for a pro cycling team, helping top athletes prepare and recover, washing their clothes, making their food, and basically acting like a combination coach, physical therapist and mom? Now the international cycling union, UCI, is offering a class that can help prepare you for the career of a soigneur. …
ST. PAUL, MN (BRAIN) — Park Tool has sold out its East Coast Tech Summit, planned for Jan. 28-29 in Washington, D.C. “It’s a great event, and the outstanding participation levels confirm that it meets a real need in the marketplace,” said Bill Armas, Park Tool’s director of marketing. “Hands-on training on how to repair …
The Park Tool Tech Summit is a hands-on training event for professional bike shop mechanics. The teachers are the service experts from the top component brands in the world. Classes are designed to keep shop mechanics up to speed on servicing the latest technologies in the bicycle industry. Classrooms are fully equipped with the latest …
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is strengthening its ties with Triathlon Business International, a coalition of multi-sport industry leaders. Both companies will help promote triathlon at the IBD Summit, the TBI Conference and at Interbike 2013. The initiatives include expanding the Triathlon Pavilion at Interbike. The inaugural Triathlon Pavilion was a collaboration between Interbike …
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BRUSSELS, Belgium (BRAIN)—The European parts and accessories trade association Coliped returns to Taipei Cycle this year as the biggest exhibitor with 93 booths in 9,000 square feet of space. Coliped will host 34 European exhibitors at the March 20-23 trade show in Taiwan’s capital city, the same number as last year. Brands from Belgium, Finland, …
SAN DIEGO, CA (BRAIN) — Fallbrook Technologies is donating 1,000 of its NuVinci continuously variable hubs to Worldbike for use in developing countries. Worldbike is a network of bicycle industry designers and others with ties to manufacturing resources worldwide. It is an organization that has acted as an umbrella organization for various efforts providing bicycle …
Fallbrook donates 1,000 NuVinci bike transmissions Read More »
LOUISVILLE, KY (BRAIN) — A Belgium software company, AFAS Software, has stepped up as a major sponsor of the UCI Cyclocross World Championships, to be held here the first weekend of next month. The last-minute deal will help ensure the success of the first ‘cross world championships to be held outside of Europe. Last year the …
Belgium software brand steps up to sponsor Louisville 'cross worlds Read More »
LEXINGTON, SC (BRAIN) — Hawley has added industry veteran Charlie Sachsel to its Northern California account manager force. Along with Hawley’s current rep Jeff Kazan, Sachsel will be covering a good portion of the northeast California area and as far east as Reno, Nevada. “Charlie brings with him a high level of bicycle retail and wholesale experience. …
DENVER, CO (BRAIN) — Six bike companies — perhaps to be joined soon by a few more — are co-habitating in a Denver building, creating a destination hotspot for area bikers. The tenants at 7700 Cherry Creek South Drive include (in alphabetical order): Alchemy Bicycle Company/Ethic Industries (a high-end frame maker, recently relocated from Austin, Texas); Chroma Cafe …