Month: February 1993

Rocky Mountain works with agency on new 'brand blueprint'

WHISTLER, BC (BRAIN) — Rocky Mountain Bicycles is working with a new creative agency to develop a new website and hone its brand positioning. The bike company said it chose Origin Design + Communications in part because the agency shared its connections to Whistler and to Montreal. The bilingual marketing, creative and communications firm specializes in …

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UCI offers course for soigneurs

AIGLE, Switzerland (BRAIN) — Ever wanted to work for a pro cycling team, helping top athletes prepare and recover, washing their clothes, making their food, and basically acting like a combination coach, physical therapist and mom? Now the international cycling union, UCI, is offering a class that can help prepare you for the career of a soigneur. …

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Park Tool Tech Summit

The Park Tool Tech Summit is a hands-on training event for professional bike shop mechanics. The teachers are the service experts from the top component brands in the world. Classes are designed to keep shop mechanics up to speed on servicing the latest technologies in the bicycle industry. Classrooms are fully equipped with the latest …

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Interbike strengthens ties with Triathlon Business International

SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike is strengthening its ties with Triathlon Business International, a coalition of multi-sport industry leaders. Both companies will help promote triathlon at the IBD Summit, the TBI Conference and at Interbike 2013. The initiatives include expanding the Triathlon Pavilion at Interbike. The inaugural Triathlon Pavilion was a collaboration between Interbike …

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Fallbrook donates 1,000 NuVinci bike transmissions

SAN DIEGO, CA (BRAIN) — Fallbrook Technologies is donating 1,000 of its NuVinci continuously variable hubs to Worldbike for use in developing countries. Worldbike is a network of bicycle industry designers and others with ties to manufacturing resources worldwide. It is an organization that has acted as an umbrella organization for various efforts providing bicycle …

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Belgium software brand steps up to sponsor Louisville 'cross worlds

LOUISVILLE, KY (BRAIN) — A Belgium software company, AFAS Software, has stepped up as a major sponsor of the UCI Cyclocross World Championships, to be held here the first weekend of next month. The last-minute deal will help ensure the success of the first ‘cross world championships to be held outside of Europe. Last year the …

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