RANCHO SANTA MARGARITA, CA (BRAIN)—Serfas product manager Erik Braucht hunkers over a small laptop; his eyes fixed on the numbers and what they might reveal. “When you go out and look at lights everybody rates it differently,” Braucht said at Serfas’ Orange County, California headquarters on a recent morning. “If you go on this Web …
BOULDER, CO (BRAIN)—Back by popular demand, the CatEye custom jersey themed computer contest is now live. Guess each stage winner and average speed of the race for a chance to win a yellow, green, white, or polka dot Strada wireless computer. Winners will be notified at the end of the tour. Click on link to …
GRENCHEN, Switzerland (BRAIN)—BMC opened the doors this week to its CHF 40 million ($37.5 million) fully automated factory at its headquarters in Grenchen, an industrial center in Switzerland’s Jura Valley. Following the vision of BMC owner Andy Rihs, the factory was built over the past five years to support production of BMC’s new Impec woven …
CALGARY, Alberta (BRAIN)—Chariot Carriers has selected Hill & Knowlton as its North American public relations agency of record. The selection was the result of a competitive review process that also included advertising agencies to identify the agency and solution best suited to meeting Chariot Carriers’ marketing needs, helping to raise awareness of the company and …
Not only is Jet Blue showing the Tour de France on its seat back TVs, it’s also not charging passengers who bring their bikes with them for this entire month (they usually charge $50), in honor of the biggest cycling race in the world. Most airlines charge $200 – $300 to check in a bike. …
NEWBURY PARK, CA (BRAIN)—Michelle Weiser, a Giant Bicycle employee since 2001, has passed away. Weiser bravely fought breast cancer for more than two years, working at Giant up until May 7, according to a press release. She kept a positive attitude in the face of her illness, and was determined to throw everything at it …
BY MATT WIEBE VICENZA, Italy—As the euro tumbles against the U.S. dollar, importers of European brands are closely watching exchange rates. While some companies minimize exchange rate fluctuations in their pricing, others are adjusting price sheets accordingly. “The euro will definitely impact our new pricing that came out on June 1. North American pricing came …
BY MARC Sani IT’S CALLED STP—SHORTHAND for the 202-mile Seattle to Portland Bicycle Classic. It’s an annual two-day ride-fest, held each July, and it puts 10,000 cyclists on a string of back roads that links these two Pacific Northwest cities. And while Seattle often takes a backseat to Portland when the discussion turns to bicycle-friendly …
BY MATT WIEBE Bicycles are the answer to dependence on fossil fuels, growing carbon emissions, urban congestion, obesity and a variety of health issues—a perfect storm sure to sweep new bike buyers into shops. So where were the customers last year? That was the big question as suppliers booked large orders with Asian builders while …
HAVERHILL, MA (BRAIN)—Back in April, Pedro’s pledged to donate $20,000 to a new initiative of the International Mountain Bicycling Association. Coming up with that amount on-the-spot would require deep pockets but instead Pedro’s declared that it would deliver on its promise over the next two years. What Pedro’s did next was to initiate the donation …