Month: May 1989

Chariot Carriers Chooses PR Agency

CALGARY, Alberta (BRAIN)—Chariot Carriers has selected Hill & Knowlton as its North American public relations agency of record. The selection was the result of a competitive review process that also included advertising agencies to identify the agency and solution best suited to meeting Chariot Carriers’ marketing needs, helping to raise awareness of the company and …

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The 5th Spot

Not only is Jet Blue showing the Tour de France on its seat back TVs, it’s also not charging passengers who bring their bikes with them for this entire month (they usually charge $50), in honor of the biggest cycling race in the world. Most airlines charge $200 – $300 to check in a bike. …

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Biking Booms in Seaside City

BY MARC Sani IT’S CALLED STP—SHORTHAND for the 202-mile Seattle to Portland Bicycle Classic. It’s an annual two-day ride-fest, held each July, and it puts 10,000 cyclists on a string of back roads that links these two Pacific Northwest cities. And while Seattle often takes a backseat to Portland when the discussion turns to bicycle-friendly …

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Pedro's, BikeReg Raffle

HAVERHILL, MA (BRAIN)—Back in April, Pedro’s pledged to donate $20,000 to a new initiative of the International Mountain Bicycling Association. Coming up with that amount on-the-spot would require deep pockets but instead Pedro’s declared that it would deliver on its promise over the next two years. What Pedro’s did next was to initiate the donation …

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