Month: January 1989

Polar Bottles Parent Earns Honor

BOULDER, CO (BRAIN)—Product Architects, Inc., manufacturer of Polar Bottles, has been named a Colorado Company to Watch by the Colorado Office of Economic Development and International Trade. This award annually recognizes 50 up-and-coming companies that are developing innovative products and services, creating quality jobs, enriching communities and creating new industries throughout Colorado. “We’re thrilled to …

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Whistler Gets Green Recognition

WHISTLER, British Columbia (BRAIN)—Whistler Blackcomb has been named one of Canada’s Greenest Employers for a second year in a row. “We are thrilled to accept this award on behalf of our 3,800 employees,” said Dave Brownlie, president and chief operating officer at Whistler Blackcomb. “This recognition could not be possible without the dedication, passion and …

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SockGuy Supporting Haitian Relief Effort

CARLSBAD, CA (BRAIN)— SockGuy has joined outdoor manufacturers and retailers in a Haitian relief effort spearheaded at January’s Outdoor Retailer show in Salt Lake City. With logistical and shipping assistance provided by Sierra Trading Post, SockGuy’s donation of 21,600 pairs of socks was consolidated with contributions of undergarments and clothing from Terramar, Lupine, Wigwam Mills, …

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Marty's Reliable Cycle Earns LEED

MORRISTOWN, NJ (BRAIN)—Marty’s Reliable Cycle celebrated yesterday’s Earth Day following the successful re-opening of its flagship store, which will become the first Specialized Fixture Rewards store to achieve LEED certification. In order to receive recognition as a LEED Certified building, very strict guidelines and benchmarks must be met regarding the use of sustainable materials and …

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Zipp Reps Take on SRAM Brands

CHICAGO, IL (BRAIN)—SRAM is harnessing Zipp’s outside rep force to increase aftermarket sales of its entire family of brands. Zipp’s 32 sales reps will now act as full-line reps for its sister brands, including SRAM, RockShox, Avid and Truvativ. While adding outside sales support, SRAM will maintain its distributor relationships and continue to fulfill orders …

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Huffy Relaunches Airborne Online

DAYTON, OH (BRAIN)—Huffy relaunched Airborne Bicycles at Sea Otter, where it directed consumers to the exclusive online sales channel for its new line of aluminum mountain bikes. Airborne will offer six mountain bikes with retail prices ranging from $599 to $2,500. The aluminum frames come as hard-tails or with single-pivot suspension and cover the all-mountain, …

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True Communications Hires Tolme

MILL VALLEY, CA (BRAIN)—True Communications has hired longtime journalist and avid cyclist Paul Tolme as its senior account manager. He will be responsible for the Focus Bicycles USA and Gates Carbon Drive systems accounts. True’s other industry clients include Castelli, Easton and Giro. “Paul is a hard news guy with serious writing and reporting chops …

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