SANTA ANA, CA (BRAIN)—Cygolite is revealing a new look for 2010. Over the last three years Cygolite has developed brighter, smaller and more advanced high-brightness LED lighting systems than in the past. With such improvements, Cygolite felt it was right to have a look as advanced and bright as the lighting systems it creates. The …
BOULDER, CO (BRAIN)—Bikes Belong has moved its headquarters into a much larger office space a few blocks down the street from its old office to better accommodate its growing staff. “This is the third office in five years for Bikes Belong,” said Tim Blumenthal, the advocacy group’s executive director. “We’ve just grown. You always want …
WATERLOO, WI (BRAIN)—Mark Pippin has decided to leave SRAM as its product manager for new business market and join Trek. Pippin had been with SRAM for more than seven years. At Trek he will be Bontrager product management, sourcing manager. “The roll will be to work with current and future sources of Bontrager parts and …
SANTA FE, NM (BRAIN)—BTI has inked an exclusive deal with De Marchi to distribute the manufacturer’s apparel for 2010. De Marchi Sport s.r.l. designs and manufactures performance handmade cycle wear from its factory in San Vendemiano, Italy. Operated by three generations of the family from which it takes its name, the company’s 63-year history is …
CENTRAL ISLIP, NY (BRAIN)—Iron Horse Bicycle Company may have been auctioned off in bankruptcy court, but the controversy surrounding the company’s demise continues to mount. Three days before Iron Horse was auctioned to Dorel Industries, Iron Horse and its former president Cliff Weidberg asked the judge to investigate the business practices of East Coast Cycle …
DOWNIEVILLE, CA (BRAIN)—Epic riding, great eats, cool product—it all came together last weekend as the best mountain bikers in the world along with more than 30 exhibitors descended on Northern California’s Downieville Classic. And once again, the resounding chorus echoed overwhelmingly positive vibes. “The expo was full of mountain bikers checking out new products and …
CHAPEL HILL, NC (BRAIN)—If you’ve been to any bicycle forum lately you’ve probably read about some Bike Nashbar customers being exposed to credit card fraud. The online retailer’s owner Performance Bicycle wants to set the record straight. According to Performance Bicycle chief executive officer Jim Thompson, Performance was alerted to a possible security breach back …
BAD NAUHEIM, Germany (BRAIN)—Oliver Arroyo has been hired as technical service manager at JD Europe. The 32-year-old Arroyo has more than eight years of experience in service and bicycle engineering. He successfully passed his education as two-wheel-engineer at Wellmann Bikes. Previously, Arroyo worked as sales coordinator at Cannondale Europe. As technical service manager he will …
Growth Cycle president Ray Keener is working retail this summer: one day a week at the Bicycle Village Boulder store, one of a five-store chain in Denver, Boulder and Colorado Springs. “Summer is my slow season,” noted Keener, who produces the Selling Cycling staff training program used by 1600 retail stores worldwide. “I’m planning some …
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) has established its 68th chapter in Ladysmith, Wisconsin in conjunction with the Ladysmith-Hawkins School District. The Trips for Kids Ladysmith Chapter will serve the district’s disadvantaged youth. “Working directly with a school district enables a chapter to connect immediately with kids who can benefit from the program. It …