BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled www.Yakimadealer.com. The enhanced dealer Web site enables retailers greater accessibility to check inventory, place orders and track order status around the clock. As an incentive, Yakima will offer its retailers a two percent discount for each online B2B order. …
COLORADO SPRINGS, CO (BRAIN)—USA Cycling is set to open its new BMX training facility at the U.S. Olympic Training Center in Chula Vista, CA with an athlete exhibition and ribbon cutting ceremony today. Seven of the United States’ top BMX athletes and 2008 Olympic hopefuls are scheduled to attend, including three-time world champion and top-ranked …
SUN VALLEY, ID (BRAIN)—Scott USA has announced that Garageworks will become an authorized service center for Scott suspension products. “We felt it was necessary to better service our customers in the western region by adding another service center that could provide faster service,” said Silas Hesterberg, product manager at Scott. “We started with Push Industries …
“I want to ride my bicycle.” —Unfortunately the Web Editor won’t be able to, because he’s serving a greater purpose (no, not Mitt Romney) at Winter OR in Salt Lake City this week.
LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has launched a U.S. dealer program. Phil Doerflein, a bike industry veteran of 20 years, and a former IBD dealer from the Pacific Northwest, has been hired to manage U.S. sales for Tomac. “The response to the new line of Tomac bikes has been phenomenal,” said Tomac’s owner Joel Smith. …
MOAB, UT (BRAIN)—Zeal Optics says it’s not bowing down to what it believes is a frivolous patent infringement lawsuit filed against it by Luxottica-owned Oakley. “Our products are not covered by Oakley’s patents,” said Wink Jackson, co-founder and chief executive officer of Zeal Optics. “We gave Oakley the opportunity to dismiss its baseless lawsuit, no …
SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th Annual Bicycle Leadership Conference, Interbike will host a 7:30 a.m. to 8:30 a.m. breakfast presentation followed by an open microphone question and answer session on Saturday, January 19 at the Holiday Inn on the Bay in San Diego. Interbike’s long-term contract with the Sands Convention …
BOSTON, MA (BRAIN)—Lance Armstrong, the seven-time Tour de France champion, has entered the 2008 Boston Marathon. Armstrong qualified for the Boston Marathon with a 2:46:43 finish at the 2007 ING New York City Marathon. The Boston Marathon qualifying time for Armstrong’s 35-39-year-old age group is 3 hours, 15 minutes. The 112th Boston Marathon will be …
MORGAN HILL, CA (BRAIN)—Bob Margevicius, Specialized’s vice president of bicycle research and development, is moving to New Zealand but will remain with the company full-time. Mike Sinyard, founder and chief executive officer, said Wednesday that Margevicius was a “top executive who’s done a great job.” Margevicius’ move to New Zealand apparently sparked unfounded rumors that …
ASHLAND, OR (BRAIN)—United Bicycle Institute (UBI) has hired three bicycle mechanic instructors with Jeff Menown, Nathan Riddle and Matt Eames. “Given Jeff’s experience from a suppliers side is a great addition, he should be able to help explain to beginning mechanics why a bike gets the spec’ it does. Nathan is a very accomplished racer …