BOULDER, CO (BRAIN)—Spyder, which recently launched a line of downhill mountain biking gear called Freeryde for spring 2008, has hired seasoned professionals with extensive brand growth experience for its Spyder Europe office and Boulder headquarters. Robert Yturri was hired as business unit director for the Freeryde brand. Yturri comes to Spyder with entrepreneurial experience as …
BENTONVILLE, AR (BRAIN)—TSG has a new license holder for the U.S. market in Bentonville, Arkansas, to handle sales, marketing and logistics for all bike and snow products. The new license holder has successfully established the Ironman helmet brand. “This is a very exciting partnership as it will strengthen our presence in the U.S. market and …
BUENOS AIRES, Argentina (BRAIN)—China’s Ministry of Commerce has expressed “serious concern” at Argentina’s recent restrictions on Chinese goods, including bicycles, shoes and apparel, textiles, leather, tires and wheels, toys and computers, according to The People’s Daily, China’s official voice. Argentine President Nestor Kirchner announced the new restrictions on a flood of Chinese imports, saying tighter …
SAN FRANCISCO, CA (BRAIN)—Mark Dwight, Timbuk2’s former chief executive officer, has partnered with Timbuk2’s founder, Rob Honeycutt, to launch a messenger bag company, Rickshaw Bagworks. “I like bags because they’re the most functional of accessories—they have to organize, they have to be stylish— and it’s a really rich space for designers such as myself,” said …
GRAND JUNCTION, CO (BRAIN)—Kreitler recently launched a brand new Web site at www.kreitler.com. “We were getting numerous calls a day during the fall and winter from people wanting to know which Kreitler model to choose from, so we decided to upgrade to an all new Web site that was easier to navigate to help people …
SAN JUAN CAPISTRANO, CA (BRAIN)—Nielsen Media, parent company of Interbike, and the Bikes Belong Coalition, the bike industry’s advocacy group for the United States, today announced a significant 10-year, multi-million dollar alliance that will boost efforts to get more Americans riding bicycles. Interbike, which has produced one of the world’s leading bicycle trade shows since …
“I’m giving her all she’s got! I’m a PR Account Manager, not a magician!” Sean Leslie of Base Camp Communications in response to Web editor Jason Norman asking for Show Daily product information.
TAMPA, FL (BRAIN)—Industry veteran John Solinsky was hired by American Classic, to oversee OEM and International Distributor Sales and Project Development for the innovative wheel and component line. “It is a pivotal time in our growth as a company in terms of product diversification and technology. Through his experience and contacts in the bicycling industry, …
MADISON, WI (BRAIN)—Pacific Cycle and Saris Cycling Group are issuing a challenge to Industry Cup crit racers: Put your money where your mouth is. Saris, using its CycleOps brand and Pacific Cycle, using its Schwinn brand, have created a co-branded team of riders that will “undoubtedly blow the doors off the rest of the field …
